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Our Story

Our Story -
Taking over this town since 1968


Proudly Australian owned by the family who started it all, Cue has been at the forefront of Australian fashion for over 45 years. In 1968, at the height of Mod, Carnaby Street and Beatlemania, and inspired by the latest looks from London, Cue introduced a modern point of view to Australian fashion. Opening its first store in Sydney’s iconic Strand Arcade, Cue introduced trend driven and ambitious styles in-store each week.

Since then we’ve danced through disco, rocked the power suits of the Eighties, embraced Nineties minimalism and immersed ourselves in Naughties luxury. And now, we continue to celebrate what is new and next. 

Creativity, innovation and a youthful energy are the Cue way. Focussed firmly on the future of Australian fashion, and with a dedicated and passionate team of designers, Cue combines a wealth of experience with ceaseless creativity. At Cue we have fun with fashion; all of our designs are original and feature Cue signatures: sharp tailoring, statement prints and luxurious fabrics. 

Cue is industry awarded, ethically accredited and predominantly Australian made, with all designs and samples originating from our design studio in our head office in Sydney. Staying local means that we support the Australian fashion industry, and can deliver of-the-minute designs weekly. 

Cue is an Australian icon, and is Australia’s favourite fashion brand as voted by the readers of marie claire. Cue has stores throughout Australia and New Zealand and in every Myer – the exclusive department store home of Cue.


Honour Roll


  • Prix de marie claire Awards 2015 - 2016 Winner Best Australian Fashion Brand (Readers' Choice)


  • Prix de marie claire Awards 2013 - 2014 Winner Best Australian Fashion Brand (Readers' Choice)


  • Grazia 2012 Shopping Awards - Winner Favourite High Street Brand
    (Not awarded since)


  • Prix de marie claire Awards 2011 - 2012 Winner Best Australian Fashion Brand (Readers' Choice)
  • Grazia 2011 Shopping Awards - Inaugural winner Favourite Overall High Street Chain


  • Myer Supplier of the Year Awards - Winner Community Services Award
    (Not awarded since)


  • TNT Ragtrader Fashion Retailer of the Year Awards - Winner Fashion Retailer of the Year
    (Not awarded since)
  • Prix de marie claire Awards - Finalist Best Australian Fashion Brand


  • marie claire Prix de Excellence Awards 2007 - 2008 Winner Best Australian Fashion Brand (Readers' Choice)
  • Harper's Bazaar Online Style Awards - Winner Best Australian Fashion Store
    (Not Awarded Since)
  • Myer Supplier of the Year Awards - Inaugural winner Supplier of the Year
  • Myer Supplier of the Year Awards - Winner Myer Concession - Store Within Our Store Award

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