Our Brands

Our Brands


Founded in 1968, Cue is still proudly Australian owned by the family who started it all. Cue is industry awarded, ethically accredited and predominantly Australian made. With all designs and samples originating from our design studio in our head office in Sydney, Cue is Australia’s largest local manufacturer of women’s fashion, as recognised by Ethical Clothing Australia. 

Cue proudly supports a number of charities, notably the Garvan Institute of medical research - Australia’s leading breast cancer researchers, the National Breast Cancer Foundation, the Starlight Children’s Foundation and the Victor Chang Institute, for their ongoing commitment to raising awareness of important issues and their contribution to our community. 

Cue is available online and has stores throughout Australia and New Zealand. Cue is also available in every Myer and now at David Jones Elizabeth Street and Bourke Street stores.

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Renowned for technical innovation and high-quality finishes, the Veronika Maine brand celebrates the art of fashion. A strong design ethic and innovative energy is combined to create a modern approach to dressing.

Testament to the power of the brand’s contemporary vision and superior quality, Veronika Maine has experienced tremendous growth since its inception in 1998.

Veronika Maine is available at Veronika Maine stores, online, Myer and select David Jones stores.

Season on season, Veronika Maine encourages you to express your creativity with bespoke prints, beautiful fabrics and unmistakable style.

Veronika Maine is a division of the Cue Clothing Co.



Dion Lee has established himself as the most critically lauded, and awarded, fashion innovator to emerge from Australia in recent times. Lee debuted at Australian Fashion Week in 2009 following his graduation from the Sydney Institute of Technology in 2008. 

Dion Lee has been showcasing his collections at New York Fashion Week from Fall 2016. 

In 2013, Cue Clothing Co. acquired a shareholding stake in Dion Lee as part of a strategic partnership to develop and accelerate the brand’s domestic and international growth. With a common goal of building the Dion Lee brand, Cue Clothing Co. brings valuable industry knowledge, business acumen and ongoing support in partnership with Dion Lee.

The partnership with iconic fashion brand Cue Clothing Co. has been instrumental in supporting our retail expansion strategy and establishing the vital foundations for international growth.”  - Dion Lee, Founder and Creative Director.


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