This is Cue now.

Cue is no stranger to the City, with many of our past fashion campaigns set against urban backdrops.  In 2019 our Summer Campaign has taken a tongue-in-cheek approach to our workwear DNA.

Shot in Sydney’s CBD, this campaign takes structural cues from the City skyscrapers and playfully mimics office antics.

She is taking over this town yet again.

This season’s energetic campaign was captured by acclaimed Australian photographer, Charles Dennington and videographer Ribal Hosn. The creative team behind the campaign’s aesthetic included sort-after stylist Sarah Starkey, official makeup artist for Chanel Australia Victoria Baron and international runway hair stylist Pete Lennon.

The campaign was brought to life by two #CueGirls.

US model Maggie Jablonski, who can only be described as fierce, has worked with the best of the best including Prada, Miu Miu, Chanel Vivienne Westwood and Comme des Garcons. Maggie delivers an unmatched enthusiasm to this campaign, bringing the collection to life with her playful energy.

Accompanying Maggie in the perfect pairing, is New Zealand born model Emily Baker. Well acquainted with the runway, Emily walked 60 shows during her first season in Europe which set her on a trajectory for success, later walking for the likes of Prada, Chanel, Valentino, Versace, and Alexander Wang. On set Emily’s attitude was contagious – nothing was off limits! 

Cue S.19 in-store and online from Wednesday 7 August.


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