THE COLLECTION

It’s a big week at Cue HQ as we launch our new Summer 2020 Campaign! Life in lockdown certainly reinforced the importance of a versatile wardrobe. Say hello to our new campaign - there’s lots of styles to get excited about and a whole new feel.

Our design team slightly relaxed our signature silhouettes using lightweight fabrications which embody our new lifestyle. A neutral palette of sand, silver and stone is introduced as the collection champions natural fibres and tonal dressing. Designed to be teamed with existing Cue favourites: tonal moments, wardrobe mainstays and versatility are paramount to Cue’s new season outfitting.

The first release of our Summer 2020 collection launches in-store and online on Monday 31 August. The second release arrives on Monday 14 September.

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THE CAMPAIGN 

The new Summer 2020 Campaign is a celebration of our heritage as an Australian brand. 
Since 1968, we are proud that every style you see has been designed in our Sydney studio. We also manufacture as many styles as possible in Australia and remain the largest local manufacturer of fashion.

We’re very excited to introduce the new face of Cue, Charlee Fraser. Charlee achieved international success making her New York Fashion Week debut back in 2016, walking for the likes of Alexander Wang, Prada, Stella McCartney, Dior, Chanel, and Givenchy. Last year the Indigenous Australian model was crowned the Australian Fashion Laureate’s Model of the Year. 

Talented Australian photographer, Nicole Bentley, captured the campaign against the incredible backdrop of Lake Bathurst, NSW. 

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THANCUE

To our loyal customers, thank you for supporting local manufacturers, the Australian design industry and our family owned and operated business.

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