Taking over this town since 1968
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing
  • Cue clothing

Our Story

Creativity, innovation and dynamic energy are the Cue way. Focused firmly on the future of Australian fashion and with a dedicated and passionate design team, Cue combines a wealth of experience with ceaseless creativity.

At Cue we have fun with fashion and reinterpret trends in unexpected ways always starting with the Cue signatures; statement prints, luxe fabrics and sharp tailoring.

Proudly Australian owned by the family who started it all, Cue has been at the fashion frontier for over 45 years. In 1968 Cue introduced a modern point of view to Australian fashion. At the height of Mod, Carnaby St and Beatlemania, and inspired by the latest looks from London, Cue opened its doors in Sydney’s Strand Arcade; trend driven and ambitious with new styles arriving in store each and every week. Since then we’ve danced through disco, worn the power suits of the 80s, embraced 90s minimalism and immersed ourselves in 00s luxury - now we continue to celebrate what is new and next.

Still Australia’s favourite fashion brand, as voted by the readers of marie claire, Cue is industry awarded, ethically accredited and predominantly Australian made with all designs and samples originating from our head office in Surry Hills, Sydney. Staying local means that we support the Australian fashion industry and deliver of-the-minute designs with that Cue edge.

An Australian icon, Cue has stores in all of Australia and New Zealand’s major cities and every Myer – the exclusive department store home of Cue.

Honour roll

2013
  • Prix de marie claire Awards - Winner Best Australian Fashion Brand (Not awarded since)
2012
  • Grazia 2012 Shopping Awards - Winner Favourite High Street Brand (Not awarded since)
2011
  • Prix de marie claire Awards - Winner Best Australian Fashion Brand
  • Grazia 2011 Shopping Awards - Inaugural winner Favourite Overall High Street Chain
2010
  • Myer Supplier of the Year Awards - Winner Community Services Award (Not awarded since)
2009
  • TNT Ragtrader Fashion Retailer of the Year Awards - Winner Fashion Retailer of the Year
    (Not awarded since)
  • Prix de marie claire Awards - Finalist Best Australian Fashion Brand
2007
  • marie claire Prix de Excellence Awards - Winner Best Australian Fashion Brand
  • Harper's Bazaar Online Style Awards - Winner Best Australian Fashion Store
    (Not Awarded Since)
  • Myer Supplier of the Year Awards - Inaugural winner Supplier of the Year
  • Myer Supplier of the Year Awards - Winner Myer Concession - Store Within Our Store Award